China's iron and steel industry is suffering serious losses. As it enters the "cold winter" of the industry, more and more iron and steel enterprises are leveraging the Internet economy to promote the operation coordination and overall optimization of the whole iron and steel industry chain. Internet plus steel is becoming a new trend in the development of China's iron and steel industry.

　　According to Hongxin steel pill, the total number of steel e-commerce platforms built by Chinese steel enterprises, steel trading enterprises and third parties is close to 300.

　　"Because the price provided by the steel e-commerce platform is open and transparent, and the logistics, capital, payment and other links are more convenient than the traditional transaction mode, many advantages make the development of steel e-commerce inevitable." Li Xinchuang, President of China Metallurgical Industry Planning and Research Institute, said.

　　According to Hongxin steel pill, as of the first half of 2015, the total number of registered users of the domestic steel e-commerce website platform has reached 648000, the number of new users is 65800, and the number of trading users is 99000; the steel trading scale of the domestic steel e-commerce market has reached 62.59 million tons, the turnover has reached 165 billion yuan, and the average transaction price is 2636 yuan per ton. In the first half of 2015, the steel sales volume of key enterprises was 281.19 million tons, of which the direct supply was 103.06 million tons. The sales volume of domestic steel e-commerce accounts for 22.3% of the total sales volume of key enterprises, and the proportion of other sales volume of key enterprises (excluding direct steel supply) is 35.1%.

　　According to Hongxin steel pill, China's iron and steel industry has not been able to get rid of the problems such as low industry concentration, low efficiency of resource utilization and weak ability to resist risks for a long time, and the overall situation is large and weak. In this case, "Internet plus steel" is not only the construction of the platform for the steel business, but also the operation and coordination of the whole industrial chain and the overall optimization of the whole industry chain, thus forming the supply chain collaboration, and thus has obvious advantages.

　　With the help of the "Internet plus" strategy, the steel e-commerce platform can standardize industry data and standardize business processes, provide real-time information services while realizing information resource sharing, effectively eliminate industrial chain information barriers, optimize resource allocation, achieve production and marketing balance, and thus alleviate overcapacity.

　　The Internet plus will penetrate the steel production and marketing chain to the various ends of the industry. Iron and steel enterprises can gradually realize the intellectualization of production, warehousing, processing and logistics links, and exchange data with the electronic business platform.

　　The steel e-commerce platform solves the problem of too many levels of steel circulation, reduces the circulation cost, and promotes the integration of steel industry chain. In addition, it is also helpful for enterprises to reasonably allocate resources, form industrial alliance driven by the market, and then improve the industrial concentration.

　　At the same time, Hongxin steel pill also understands that the integration of the Internet will help the steel industry to position the personalized market, promote intelligent production, build a dynamic supply chain, and improve the efficiency of industrial operation. Wang Guoqing, an analyst at Lange Iron and Steel Research Center, believes that in view of the characteristics of multiple varieties and small batches of steel orders, steel enterprises can make full use of the Internet to track market demand information and product use information, update product specifications, quality specifications and process specifications in real time, and form customer demand orientation.

　　Although the steel industry is beginning to embrace the Internet with the way of steel business, to achieve the advantage of "Internet plus" in the whole industry and promote the quality and efficiency of the steel industry, we need to start with the improvement of basic laws and regulations.

　　"Internet plus steel" will generate massive data in the process of continuous integration and development, and use cloud computing, big data and other technologies to dig deep into these data, which will provide rich information, scientific market analysis and rigorous decision-making support for the steel industry.

　　Rapid development of Internet, market leading and customer satisfaction

　　Rust removal and corrosion prevention of iron and steel is a technical problem. In various major projects, a little rust and oxidation will bring a devastating blow to these key projects. Hongxin steel ball, with 18 years of experience in anti-corrosion and rust removal, has served bird's Nest stadium and Hangzhou Bay Cross Sea Bridge.